Advertising, often considered the antagonist of education, has found another way into schools. Clever adverts are strategically placed on these Web 2.0 pages, and are the chief reason that there are insignificant or no registration costs for these remarkable resources. Educators should ensure that their students are aware of the techniques that advertisers use to promote their wares on Web 2.0 sites. Four of the most common means of advertising on these sites are the now “traditional” common banner at the top of web pages, pop up windows which we all find irritating, inline text adverts –which disguise themselves as text that are apart of the resource and overlays that appear in front of other items on a site such as text over the bottom portion of a YouTube video.
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